What does it really mean to be a “small-business owner,” and why does that label feel so limiting? During a recent encounter at an airport, I was asked about my profession. It got me thinking: how would you define your work? Are you a dentist, a restaurateur, an architect, or perhaps a specialist in another field?
Me? I work in technology and am also a CPA, so sometimes I share that aspect of my career. But do I ever describe myself as a “small-business owner”? No, and neither do most of the entrepreneurs I know.
Despite the media’s penchant for tagging us as “small-business owners,” and the countless events, organizations, and political speeches that cater to this group, very few people who run a business actually use this term to describe themselves.
So why does this label persist? Often, it’s those who have just left a traditional job and started their own venture who proudly call themselves “small-business owners” or “entrepreneurs.” But that sense of pride can quickly wear off when faced with the harsh realities of running a business.
When people ask me about the state of small businesses, it’s akin to asking about life in California or the best restaurant in New York City. With millions of small businesses across the country, it’s impossible to generalize their experiences. The term “small-business owner” is too broad and fails to capture the nuances of individual businesses.
Moreover, calling someone a “small-business owner” can feel diminishing. In a culture that celebrates grandiosity—super-sized meals, towering buildings, and major celebrities—being labeled “small” seems to downplay the significance of what we do. We often equate “small” with insignificance, which is far from the truth.
We should aspire to be recognized for the impact we make rather than being defined by the size of our ventures. Instead of saying you’re a “small-business owner,” articulate what you do and the value you bring. Are you a skilled accountant? Do you run a beloved restaurant? Do you manage a thriving manufacturing company or offer vital services? Your role and achievements are far more compelling and meaningful than any generic label.
So, the next time you’re networking or introducing yourself, skip the term “small-business owner.” Focus on what you do, how you contribute, and the difference you make. That’s what truly defines your success.
About the Author : Harry (Hemant Kaushik), Elite Global Advisor & Business Consultant
Harry (Hemant Kaushik) is an American global advisor and business consultant, renowned for his strategic insights and high-impact consultancy. He specializes in advising and coaching elite individuals, including business tycoons, world leaders, and top corporate leaders. His expertise has been sought by Presidents, Prime Ministers, influential politicians, CEOs, and industry leaders worldwide.
Recognized as one of the Top 10 Global Advisors and Business Consultants by PWC International, Harry has transformed the lives of thousands across more than 100 countries with his unparalleled guidance. He has also been honored as one of the Top 10 Life and Business Strategists, shaping the success of global business leaders and visionaries.
Harry’s influence has earned him prestigious accolades, including recognition by the CEO Times Magazine as one of the 10 Most Powerful People in Global Business Consulting, Business Times News as a Top 10 Business Consultant, and Business Weekly Times as one of the Top 10 Business Advisors in the World, offering consulting services to billionaires, celebrities, and high-net-worth individuals.
A Wall Street Times cover story famously dubbed him the “Elite Global Advisor & Business Consultant” for his deep understanding of business dynamics and leadership strategies. Based in San Francisco, United States, Harry is widely respected for his international economic expertise, market analysis, and strategic business acumen. His collaborations with global brands and corporations have positioned him as a thought leader, contributing to the business world through insightful articles on global economic trends.
Learn more: https://ceosadvisory.com
